Discussion about this post

User's avatar
Jess Grant's avatar

It’s an interesting conversation. As a songwriter and recording artist with 50 years and 18 records under my belt, it’s hard NOT to have an opinion on all this. William’s argument is compelling. I remember the furor over synthesizers; the move from 2” tape to digital files; from vinyl to CD; the arguments over pitch correction vs autotune. Each new technology had its tradition-bound detractors. Yet each new advancement eventually found a place in the ecosystem. Progress will out.

AI feels different. But feelings shouldn’t rule the day, and I need to examine those feelings. William is using the new tool with integrity, bringing his musicianship and experience to bear on the process. I don’t begrudge him the tool. But that’s not where my concerns lie.

1. Sheer volume. It was always hard to get heard in an industry flooded with aspiring artists. By putting professional-sounding production within the reach of millions of new amateurs, how hard will it be to get heard now? I honestly don’t know. But it suggests the need for new levels of discernment (gatekeeping if you like). My Facebook feed is flooded with Suno ads marketing the new technology to any poet with some unpublished lines.

2. The death of studio work. How long will it take for the corporate honchos in Nashville and LA to push their producers to cut costs via AI? They have shareholders too. Will this make session work a thing of the past? You’ll still need players to send acts on the road with. But the labor aspect concerns me.

Hopefully I’m not coming off as some retrograde Luddite. If William has a good answer for my concerns, let’s hear them. Thanks for the thought provoking article!

Bill Sanderson's avatar

A well-written skewer in the hearts of The Keepers of The Tomb, funny, sarcastic, and wholly convincing. Onwards and upwards to all like you who are on the front line!

7 more comments...

No posts

Ready for more?