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The Distance
The Distance
The Gendered Souls Of Capitalist Consumerism

The Gendered Souls Of Capitalist Consumerism

Wokeness as a corporate brand cult

Matt Osborne's avatar
Matt Osborne
May 12, 2023
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The Gendered Souls Of Capitalist Consumerism
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Cross-post from The Distance
Transgenderism is not an institutional faith movement, though it certainly seeks power within institutional frameworks. It is a Remixed religious faith movement, the most successful of our time, and patently consumerist. Its missionary activity seeks to “consciously stress the moral and ideological importance of ‘rewriting the script; or ‘remaking the rules’ when it comes to societal behavior, rather than adhering to traditional or institutional norms,” as Burton describes, not mentioning academic Queer Theory. For example, some lesbians can have penises now, because those men say so, and their words are magic. Script rewritten. -
William A. Ferguson

Pedro Gonzalez, an associate editor at Chronicles: A Magazine of American Culture, writes in a recent white paper of “two motives driving the normalization of transgenderism: ideology and interest, or those who are true believers and those who merely see transgenderism as an avenue for increased profit and power.”

“The result, however, is the same,” Gonzalez warns: “a society that lives by lies, the undermining of the family, and a radical reimagining of the relationship between the individual and their body and the citizen and state.” We are being warped by this explicitly capitalist faith enterprise.

Which, to be clear, is not a progressive battle cry. “Transgenderism and consumerism naturally go hand in hand,” Gonzales says, “because transgenderism — the notion that one can pick their gender like a glittering new fragrance from the shelf — is the ultimate form of consumerism.”

That may be a surprising statement in a report (PDF) that was commissioned by a conservative organization, bu…


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